As winter approaches, consumers look forward to Christmas, Thanksgiving, and other festive occasions. You should also take this great opportunity seriously. You can use the festive season to promote your coffee brand. After all, people like things that are limited and special. This will give you a boost in business. Increasingly, coffee shops are seizing this opportunity to offer takeaway orders.
There’s a lot to consider when designing a festive-themed takeaway mug. Read on for a guide on how to do this. You’ll learn how to design effective short-term limited-edition packaging. This is your chance to give your brand a boost of attention.
Whenever the festival comes……
Many people find that every time the festive season approaches, coffee shops introduce new styles of takeaway cups. It seems to be a thunderous phenomenon. But this may seem like a no-brainer. Festive packaging will undoubtedly only exist for a limited sales period. But this can make a big difference. Do you feel that creating and printing new festive designs is costly? Then you need to read on.
Why Offer Holiday-themed Takeaway Coffee Cups?
Create A Festival Atmosphere And Promote Consumption
Creating festive-themed takeaway cups can increase the morale of consumers and staff alike.
This in turn evokes and encourages customers to spend. The customer is buying into a sense of good experience. Themed coffee cups can enhance the festive atmosphere. This is crucial. Coffee shops and roasters can stand out with special packaging. Well-known international coffee chains are doing this. They are strong supporters of holiday-themed coffee cups.
Free Mobile Advertising
Consumers will spontaneously promote your packaging.
Everyone wants to show off their limited edition items. Capturing the psychology of the consumer can create effective publicity. Every year, social media platforms are flooded with custom-printed themed mugs. They are printed with limited edition flavors. Examples include mint, caramel, or white chocolate.
But you also need to take into account the inclusiveness of the design. That is, the image should not offend religious people, for example. This can have the opposite negative effect.
The Practicability Of Holiday Coffee Cup
It has been proven that consumers are very willing to spend extra money on festive packaging. There is no doubt that consumers love new designs. They will queue up for festive takeaway coffee. It’s just about sharing the social media image. There is an increasing emphasis on rituals. To celebrate events and parties, consumers will buy festive limited edition gifts. During the festive season, roasters and coffee shops receive a large number of orders. You can take this opportunity to launch a limited edition short-term package. This can add to the festive atmosphere. This can encourage consumers to spend and share.
The Festival Packaging Is Consistent With The Brand
Festive-themed coffee mugs may only be available for a limited period. But they should still reflect the identity of the brand. Roasters and coffee merchants ensure this by keeping the typography consistent throughout the packaging. Or you can just print customized cup sleeves. This is a practical and effective way to do it. It’s also cost-effective. It’s like wearing new clothes for the New Year. The cups also wear new cup sleeves.
Choosing The Right Material For Takeaway Coffee Cups
The function is king. For takeaway coffee cups, the sense of use comes first. The visual aspect can be put on the back burner. Roasters must ensure that their takeaway coffee cups are functional and safe.
The cups are in direct contact with the coffee. And the amount of time the coffee stays in the cup is unknown. The material and lining of the cups should not hurt human health. Investing in materials that are biodegradable or even naturally degradable will reduce the environmental impact of your business. This could attract an increasing number of eco-conscious consumers.
Bio-based Plastics Have Become A Popular Choice For Coating Packaging Materials.
Sustainable Natural Materials
These bioplastics include materials such as polylactic acid (PLA). It is produced by allowing bacteria to ferment natural starches such as corn and sugar cane into hydroxy acids. They are strong, waterproof, lightweight and 100% compostable. The PLA coating has no smell or odor. It has naturally superior properties.
Heat Insulation And Leakage Prevention
PLA is resistant to high temperatures and has a high degree of barrier properties. PLA keeps the heat out of the coffee. Roasters and coffee shops can ensure that they serve takeaway coffee at the ideal temperature. Temperature can have a huge impact on our perception of aroma and flavor. The same cup of coffee can taste completely different when it is cooled. Barrier properties also mean that the coffee is prevented from leaking. And it contains the fatty acids found in milk.
In addition, the lining must be waterproof. To ensure that the coffee does not leak. Otherwise, this can lead to an unpleasant customer experience.
Other Design Guidelines
The integrity of the function comes first. Then you can consider the design of the takeaway cup.
The physical characteristics of the cup, such as color, pattern, tactile feel, etc. This can influence the drinker’s experience of the coffee’s flavor. Different features can suggest different levels of acidity, sweetness, bitterness, etc.
Some studies have shown that a red cup brings out the brightness. This will enhance the flavor characteristics of the coffee. White cups may increase the perception of intensity. Blue cups tend to accentuate the sweetness of the coffee. Yellow cups can diminish the flavor intensity of the coffee.
Roasters and coffee shops should research which colors best suit their coffee varieties. Use color to increase the intensity of the consumer experience.
Things to consider when designing themed coffee cups.
When designing holiday and seasonally-themed coffee cups, roasters and coffee shops must determine the cultural demographics of their customer base.
Coffee brands must be sensitive. This is because every person and every country has different beliefs. This requires your design to be inclusive. Avoid customers feeling excluded from their cups. Otherwise, you will lose many customers who have been left behind by their faith after the holidays. The design of the pattern can be as wild as you like. But you need to respect each one. This will save you from the flak of public opinion.
Find A Sustainable Packaging Supplier
In the US alone, around five billion disposable coffee cups go into landfills every year. It is therefore vital that takeaway coffee cups are environmentally friendly. More and more people are looking for eco-friendly alternatives. Brands should be aware of this and cater to it.
The team at xiaoyupack can provide sustainable custom-printed coffee cups and sleeves for roasters and coffee shops. We are very skilled at reflecting on your festive offerings. Our takeaway cups are made from sustainable materials such as kraft paper or PET. Such as kraft paper or PET. and come with a PLA lining. In addition, we can offer a minimum order quantity (MOQ) using digital printing. xiaoyupack custom prints takeaway coffee cups using sustainable water-based inks. This has a low volatile organic compound (VOC) content.
Festive-themed designs need to be considered before it’s too late. You can invest in more novel ideas. This is a great opportunity to expand your coffee business. Contact us today for a customized takeaway cup solution.
