Choosing good coffee packaging can save you a lot of trouble. A sturdy coffee bag protects the coffee beans from impact. The coffee form remains intact when it reaches the consumer.
Premium print quality can demonstrate brand appeal to consumers. Studies show that a large proportion of customers will pay more for good-quality packaging graphics. They will decide to spend on the message conveyed by the packaging. Properly communicating the characteristics of the coffee, the brand message can inspire purchase. This is an opportunity to help you stand out.
A complete and concise brand presentation is an attraction. This will make consumers trust the quality of your coffee. Your choice of printing technology alone is not enough. You also need to choose packaging materials that are compatible with other aspects. Most boutique coffee companies are turning to eco-friendly packaging. Read on to find out how the different coffee packaging materials affect the printing results.
What Determines The Quality Of Packaging Printing?
Packaging printing accounts for at least half of all printing in the printing industry. The printing of packaging includes the printing of labels and bags. The roaster needs to choose from the various printing techniques available. Examples include gravure, flexographic, UV and digital printing.
The print quality of one of these labels is not affected by the material. This is because labels can generally adhere easily to most material surfaces. The effect also depends on the complexity of the design of the pattern and text.
Petroleum-based materials pose a serious burden on the environment. More bakers are looking for environmentally friendly alternatives. Examples include paper, bioplastics, etc. We have found that they can offer the same functionality. Bioplastic these are often in the form of flexible packaging. This protects the coffee inside. And the flexible form doesn’t take up too much space during transport or on the shelf.
Choosing environmentally friendly packaging materials, therefore, becomes a central concern.
How Common Packaging Materials Affect Print Quality
More coffee brands are consciously moving towards environmentally friendly goals. This is reflected in the priority they are giving to environmentally friendly packaging materials. But this can affect the quality of the print.
Here Is A Look At How Common Packaging Materials Can Present A Print Result
Paper Coffee Packaging
The sustainability goal is an urgent cause. Some countries and regions have plastic bans. As a result, many roasters are turning to traditional paper packaging.
Two popular forms of paper packaging in the boutique coffee industry are rice paper and kraft paper.
Xuan paper is usually white in colour. It can support single and two-colour printing. This includes images and text. However, rice paper often difficult to produce complex designs or multiple colours. For example, gradient colours.
Xuan paper may have a greater impact on print quality. This is because rice paper is a fibrous and porous material. Ink may not adhere evenly to its surface. This may lead to uneven printing.
Vellum Can Be Bleached Or Unbleached.
Bleached kraft paper is usually white. However, a wide range of colours can be used. There are generally no restrictions.
Natural unbleached kraft paper is brown. It is therefore weakly mouldable in terms of colour. It is best suited to soft and dark shades that do not clash. For example, white unbleached kraft paper does not match its grain.
The stereotypical image you may have of kraft bags is that of a plain, monochrome style. This has to do with its high ink absorption. The ink strength of what is printed on kraft paper is reduced. For this reason, we advise bakers to avoid using photographic images when working with vellum. It can give disappointing results.
Plastic And Compostable Packaging
Plastic alternatives are popular. This is because they offer the same robust functionality as petroleum-based materials. Bakers can choose bioplastic packaging if there are easily accessible recycling facilities. Examples include low-density polyethene (LDPE) and polylactic acid (PLA). They are biodegradable and recyclable bioplastics.
LDPE material is versatile. It is ideally suited to flexible packaging. Unlike kraft paper, it has the advantage of being non-absorbent. This avoids some of the disadvantages associated with printing on paper. And it offers more choice in terms of background colour. Bakers can even choose to print lighter colours on clear plastic windows.
But LDPE is not suitable for heat-curing printing. This is because high temperatures can distort and warp the material.
Another bioplastic, PLA, performs similarly to LDPE when it comes to printing. It is capable of achieving high-definition packaging. And it is compatible with most printing techniques and inks.
Digital Printing
In addition to packaging materials, you can try digital printing.
Minimalist designs are favoured by some. But most bakers want a unique design to stand out. This avoids the need for personalised graphic and text designs.
In terms of print quality, digital printing allows for excellent colour calibration and feedback. This means that the high-quality results that bakers expect are guaranteed. Built-in sensors ensure that no colour shifts occur. And high-resolution images with clear lines and smooth gradations are accurately produced.
Digital printing supports a wide range of colours and fast printing. As it eliminates the need for plate making, you can change your design at any time. There is no time to prepare and set up. It’s as easy as operating in a print shop. Offers less waste. And minimum order sizes are friendly to businesses with small budgets.
Digital Printing Is The Ultimate Destination
At xiaoyupack, we specialise in digital printing. We have invested in the HP Indigo 25K. this allows for quick customisation and printing of coffee packaging. Our design team can help you choose the ideal coffee packaging from a wide range of different sizes and shapes.
We also offer a range of compostable coffee packaging. They are bags made from sustainable materials such as kraft paper and rice paper. LDPE and PLA liners can also be added.
The creation and printing of coffee packaging is a complex process. You can work with a professional and experienced packaging specialist. You can save time and effort. Reduce your costs and invest your money in other endeavours. Contact us today for packaging solutions.
